Blog

Ready or not... here we come!

Ready or not... here we come!

Like many of you, I take some time at the end of every year to reflect.  This year I am overcome with emotions of putting 2020 in the rear view mi...

Coming soon...

Coming soon...

Hi,  It’s Aimee.  We are overwhelmed with the amount of support and excitement that the Young Whimsy community has shared with us.  It’s been an e...

Farmers Market Lookbook

Farmers Market Lookbook

I'm so thrilled to bring you our newest spring/summer collection! I've chosen the theme Farmers Market this year because visiting our local farmers...

Field Trip Lookbook

Field Trip Lookbook

I really enjoyed putting together this collection! Every time I start designing a collection I look for inspiration from my own childhood. This tim...

Vintage Farm Lookbook

Vintage Farm Lookbook

I'm so excited to bring you our new 2019 spring/summer collection, Vintage Farm! This collection is special to me as I grew up on a 52 acre farm. W...

Nature Walk Lookbook

Nature Walk Lookbook

I am so thrilled to bring you our gorgeous fall/winter collection! This collection has been in the works for over year and I couldn't be more happy...

The Potter Gardens Lookbook

The Potter Gardens Lookbook

I am so thrilled about this release!! Designing children's clothing is truly a dream come true for me! I had such a wonderful SS17 season and I cou...

Summer Release 2017

Summer Release 2017

My summer collection released at the beginning of June and was made to be an extension of the spring release with many coordinating items. I introd...

Spring Release 2017

Spring Release 2017

What a wonderful first season this was for Young Whimsy! I released my SS17 collection the end of February, not knowing what to expect. Here's a li...