What a wonderful first season this was for Young Whimsy! I released my SS17 collection the end of February, not knowing what to expect.
Here's a little history about how it came about!
I've been creating and designing clothes since I was about 12 years old. I started my first children's boutique in 2008 under the name Young Bananas. I made and sold baby blankets, bibs, diaper bags and other baby accessories on Etsy. I really wanted to branch out into clothes but was always too afraid to take the step- afraid my designs wouldn't be good enough, afraid I would be able to keep up, afraid I wouldn't be able to find good fabric sources. But as the years went on I knew I had to do something to fulfill this dream! So I finally decided to take the leap this year, and I couldn't be happier about the decision!
My designs for the spring line came flooding to me one night as I was trying to fall asleep, as they often do. I knew I had to get up and write them down immediately so I wouldn't forget! I couldn't wait to order fabric and get started creating! Within a month I had a full collection of samples made up and a photo shoot scheduled. I couldn't have been happier with the results! Then came the time to release which came with it's own set of anxious, nervous feelings that something wouldn't be right and that people wouldn't like the designs. I was completely blown away with the support and enthusiasm I received when I released! So many orders in the first week and so many people wanting to collaborate with me. I was very quickly growing beyond what I could handle myself. As the spring and summer went on my husband and I had trouble trying to keep up with orders and turn around times were long. I'm so, so thankful to my patient, understanding customers who stuck it out and waited to receive their products as we experienced growing pains!
Now I'm about to release my fall collection and some things have changed, specifically that I've hired a new seamstress to cover all the clothing orders! This will dramatically cut down turn around time and even help us stock some of our best sellers. I'm so excited to be able to get your orders to you as quickly as possible!
Now let's look back at the spring collection!